While different style trends came and went, one item of clothing seemed to have struck a chord with Japanese youth across all trends: iconic American jeans. Around this era, however, came a shift in fashion consciousness: From “What to wear” to “How to wear.” Consumers started revisiting historic fashion trends and mixing them with contemporary ones. In either case, fashion magazines were often behind the craze. The bubble economy of the mid-80s saw the youth and adults spending their inflated accounts on a whole array of fashion, from luxury to secondhand American vintage styles. department stores) with designer-like names. DC (Designers and Characters) brands refer to brands founded by notable designers or in-house brands owned by larger apparel establishments (ex. The Karasu-zoku (“crow tribe”), a trend dedicated to all black, anti-form-fitting clothes, came out of this boom. Rei Kawakubo of comme des garcons and Yohji Yamamoto presented their styles in Paris and created the “DC brands boom” in Japan. At the end of the 70s and into the 80s, Tokyo celebrated homegrown fashions and trends.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |